Besides branding legal rights, the offer entails Paulaner holding pouring rights Within the Allianz Arena and conducting supporter situations and competitions in collaboration with the club.

copyright was introduced as Lufthansa’s alternative being a Platinum Lover of your club in February 2018. Having kicked off in July 2018, the five-year deal grants Qatar’s state-owned flag copyright sleeve sponsorship rights on the club’s matchday shirts for their league matches. The partnership is presently set to run until the end of the 2022-23 season.

German multinational software big SAP is a lengthy-time spouse of your club (considering that August 2014) and now sits on their Platinum tier of companions.

Japanese video sport firm Konami has acted as being the official videogame husband or wife of Bayern Munich via its football simulation recreation sequence eFootball

In addition to branding rights, the deal entails Male providing its major variety of coaches to hold the club’s staff for their matchday outings.

Bayern Munich’s prolonged-expression solution helped the club trip out COVID-19, Together with the limits on admirers hitting Bayern’s bottom line lower than other clubs. Jung states It's because the club and its associates rely upon one another and do every thing inside a pleasant, frequent way so when there have been challenging conversations about associates’ legal rights in the pandemic, the club uncovered ways to compensate partners through digital offers or other rights.

Tipico – Malta-centered on-line bookmaker Tipico serves since the official gambling lover of Bayern Munich since 2015. The click here deal grants the agency branding legal rights through the club’s Actual physical and digital assets. The two events very last renewed their partnership inside of a four-yr extension in 2017.

SAP – German multinational program giant SAP is a long-time spouse on the club and at this time sits on their own Platinum tier of associates. SAP materials the club with analytics program to gauge customer encounter and player overall performance info.

Apple Audio will deliver the group and lovers with special playlists, and in addition with exceptional videos including what transpires in the locker rooms just before and following a activity, and interviews with a few of the players.

GetYourGuide sells excursions and excursions, pursuits like cooking courses, and tickets to tourist attractions. In Oct 2023, FC Bayern and GetYourGuide cast a partnership to offer supporters and site visitors special moments and offer them the prospect to come back closer to their club.

. compared to a billion for Male U. So as opposed to making your individual domestic group much better, you even load off extra money to an already drowning in dollars foreign opponent.

The collaboration began back in 2008, making it MAN's longest association with a soccer club. The sponsorship of FC Bayern Women of all ages as official husband or wife, that has been set up due to the fact 2022, can even keep on.

Bongarts/Getty Illustrations or photos This suggests Bayern have to take the lead, and they've got performed so by creating places of work in the U.S. and Asia to have a long term presence there.

That they had Allianz on their sleeve yesterday. I ponder if they're going to use that each one time or are looking forward to a different sponsor

The partnership involves the club Doing work exclusively with Rwanda’s Ministry of Sports activities to operate a soccer academy to bolster the development of the Activity while in the nation.